What consumers really want from brands online
cocollected: Businesses broadly misjudge what consumers want from them online. In particular, marketers often believe that consumers interact with them on social media to join a community and feel connected to the brand. But consumers have little interest in having a relationship beyond the merely transactional. Their top reasons for connecting online: to get information and discounts, and...
ilikecreative: "How to Write" David Ogilvy →
och-annie: Good writing is not a natural gift. You have to learn to write well. Here are 10 hints: 1. Read the Roman-Raphaelson book on writing. Read it three times. 2. Write the way you talk. Naturally. 3. Use short words, short sentences and short paragraphs. 4. Never use jargon words like …
Héctor Milla: ¿Cómo es el usuario de una tableta? →
hectormilla: Un estudio de Mediametrie describe el perfil del usuario de una tableta que es principalmente un early adopter, es decir, un usuario proclive a los nuevos usos y muy activo en adquirir el uso de dispositivos nuevos y de nuevos productos y servicios. El usuario de una tableta, ¿le…
Bustr Bensn: The state of behavior change, and a... →
bustr: We’ve learned a lot about behavior change in the last 2 years. Here’s a bit of my current thinking on it all, and a new free app that you can print out and put in your wallet. 1) Which behavior should I change? One that helps you learn the habit of changing habits (learn once, use forever). One…
newsweek: fastcompany: Leap Motion, a San Francisco startup has created a device (“the Leap”) that lets you control your computer just my moving your fingers over it, as if you were using a touchscreen in the air. Read more-> Leap Motion is now taking pre-orders for the $69.99 device but won’t begin shipping it until the end of this year or early 2013. The company is also opening up its...
The mobile customer
cocollected: Source: Google
Maurice Sendak's last interview with NPR →
“It’s something I’ve found out as I’m aging…that I am in love with the world.”
Neil Gaiman: For all the people who ask me for... →
neil-gaiman: Neil Gaiman 1 Write. 2 Put one word after another. Find the right word, put it down. 3 Finish what you’re writing. Whatever you have to do to finish it, finish it. 4 Put it aside. Read it pretending you’ve never read it before. Show it to friends whose opinion you respect and who like…